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Interparfums Surprised By Burberry Sales

The fragrance company realizes strong results with key brands

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By: Jamie Matusow

Editor-in-Chief

Sales of Burberry fragrances—in their final quarter at Interparfums—played a major role at the fragrance company, where consolidated first-quarter sales reached 147.9 million euro, up 33.4% at current exchange rates and 34.5% at constant exchange rates from the same period in 2012.

Overall performance was driven not only by strong demand for all the portfolio’s current brands and in particular Lanvin, Jimmy Choo and Montblanc, but also higher-than-expected sales for the Burberry brand’s last quarter within the Group. Like-for-like sales (excluding Burberry) for the quarter came to 64.8 million euro, up 14.6% and in line with initial forecasts.

Burberry fragrances produced sales of 83 million euro in the three-month period. Lanvin fragrances had sales of 18.4 million euro. Flash, the second fragrance line from Jimmy Choo, which launched in January, further boosted growth for the brand, with sales of 17.6 million euro. The Montblanc Legend line achieved sales of 11 million euro, while Van Cleef & Arpels and Boucheron fragrances declined in line with initial budget targets. New launches for these brands are scheduled for summer.

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